Valuation of the Right of Publicity: Celebrities - Alive or Deceased

Session Date: 
Nov 13, 2017 - 4:15pm5:05pm

Session Tracks:

Recent issues involving the Estates of Michael Jackson, Prince and others have focused attention on the intangible asset known as the Right of Publicity (ROP). Two experts who deal with these issues will discuss how this asset evolved and the challenges in valuing it. They will also discuss the impact of death on the valuation of ROP.

  • Understand what a ROP is and whether it changes from state to state
  • Understand the impact of death on ROP and its marketability
  • Explore common valuation methodologies for valuing ROP
  • Review common pitfalls encountered by practitioners

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