Travis Harms

Senior Vice President, Mercer Capital

and private clients with fair value opinions and related assistance pertaining to goodwill and other intangible assets, stock-based compensation, and illiquid financial assets. Travis is a frequent speaker on valuation and related topics to audiences of business owners, financial executives, auditors, and valuations specialists at professional conferences and other events across the U.S. In addition, Travis performs valuations used for tax compliance, ESOP compliance, and other purposes for clients in a wide range of industries. Travis was a member of The Appraisal Foundation’s working group addressing best practices for control premiums, and co-authored the book Business Valuation: An Integrated Theory, Second Edition, with Z. Christopher Mercer, FASA, CFA, ABAR.


As the complexity of financial instruments and business valuations continues to increase, Monte Carlo Simulation (MCS) is becoming a critical tool for valuation professionals, particularly in the More

The Income Approach is the most commonly used approach to value closely held operating companies. Two key components to the Income Approach are the discount rate and net cash flow. As valuation More