Z. Christopher Mercer

Chief Executive Officer | Mercer Capital

Z. Christopher Mercer is the founder and chief executive officer of Mercer Capital. Chris began his valuation career in the late 1970s. He has prepared, overseen, or contributed to more than a thousand valuations for purposes related to M&A, litigation, and tax, among others. In addition, he has served on the boards of directors of several private companies and one public company. In 2011, Chris was appointed to the International Valuation Professional Board of the International Valuation Standards Committee (IVSC). The role of the International Valuation Professional Board is to promote the development of the valuation profession globally. Prior to this appointment, Chris served as the Chairman of the Standards Committee of the American Society of Appraisers. Designations held include Member of the College of Fellows (FASA) of the American Society of Appraisers, Chartered Financial Analyst (CFA) from the CFA Institute, and Accredited in Business Appraisal Review (ABAR) from the Institute of Business Appraisers. Chris is a prolific author on valuation-related topics and a frequent speaker on business valuation issues for national professional associations and other business and professional groups. He is the author of eight books, the most recent being Unlocking Private Company Wealth: Proven Strategies and Tools for Managing Wealth in Your Private Business.


As financial analysts and experts we are often required to explain complex financial topics to the layperson; whether a judge, a jury, or even our client. This session will provide helpful More

How can appraisers determine the appropriate marketability discount for each valuation situation? This is a critical question since the discount for lack of marketability is the single largest More